How strategic repositioning and vertical focus enabled a video monetization SaaS to unlock CTV-led growth and defend against platform commoditization
Fitness, coaching, faith prioritized with vertical accelerator roadmap
Repositioned as default to drive retention uplift and LTV expansion
US/ANZ/UK/DE now; Brazil/Mexico next; India when UPI AutoPay ready
Gap closure plan to unlock AVOD/FAST and upmarket logos
From feature metrics to MRR/LTV cohorts, churn prediction, TV attribution
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