Growth StrategyPrivate Equity

Growth Strategy for a PE backed Video Monetization Platform

Strategic repositioning unlocked CTV-led growth for a PE-backed video monetization SaaS, sharpening vertical focus, resolving enterprise blockers, and building a defensible path beyond platform commoditisation.

October 13, 2025

Growth StrategyPrivate Equity

Growth Strategy for a PE backed Video Monetization Platform

October 13, 2025

How strategic repositioning and vertical focus enabled a video monetization SaaS to unlock CTV-led growth and defend against platform commoditization

Challenge

Market commoditization with OVP/OTT platforms converging on feature parity, compressing pricing power
Diffuse positioning straddling video streaming and creator economy without clear category ownership
CTV opportunity systematically underlevered despite superior branded app capabilities vs. competitors
Enterprise sales velocity constrained by multi-DRM and SSAI gaps flagged in security reviews
CAC inefficiency stemming from absence of systematic referral capture and success playbook standardization

Solution

Competitive benchmarking: Multi-dimensional assessment across market strategy, product depth, brand strength, customer experience, and risk profile vs. 10+ OTT platforms
Vertical selection: Rigorous framework prioritizing fitness, learning/coaching, and faith based on TAM, ARPU potential, competitive intensity, and platform fit
Geographic prioritization: Entry sequencing model incorporating CTV penetration, payment infrastructure maturity, regulatory environment, and competitive dynamics
Product gap analysis: Systematic roadmap to close enterprise blockers (multi-DRM, SSAI) and upgrade analytics from feature metrics to revenue science

Key Results

Vertical Focus

3 Segments

Fitness, coaching, faith prioritized with vertical accelerator roadmap

CTV-First Strategy

Living Room

Repositioned as default to drive retention uplift and LTV expansion

Geographic Roadmap

3-Phase

US/ANZ/UK/DE now; Brazil/Mexico next; India when UPI AutoPay ready

Enterprise Unblocked

DRM + SSAI

Gap closure plan to unlock AVOD/FAST and upmarket logos

Revenue Analytics

Upgraded

From feature metrics to MRR/LTV cohorts, churn prediction, TV attribution

Private Equity|Growth Strategy

Growth Strategy for Construction HR/Time Management SaaS

Unlocked a $1.1B+ growth opportunity for a construction HR & time management SaaS through strategic market sizing, integration prioritization, and a focused product roadmap.

November 12, 2025

Private Equity

AI-Driven Investment Memo Acceleration for a PE Secondary Transaction

AI accelerated a PE fund’s secondary investment memo from weeks to 24 hours, automating market intelligence, competitive analysis, and IM drafting to deliver a sharper, defensible thesis while saving 50–70 analyst hours.

November 10, 2025

CDD|Market Assessment

Market Assessment of Premium Frozen Dessert in the USA

Granular market intelligence sized a $550M+ U.S. mochi ice cream category, clarifying value-chain economics, competitive positioning, and channel strategy to guide a premium frozen dessert market entry.

October 20, 2025

Growth Strategy for a PE backed Video Monetization Platform

Growth Strategy for a PE backed Video Monetization Platform

Challenge

Solution

Key Results

Vertical Focus

CTV-First Strategy

Geographic Roadmap

Enterprise Unblocked

Revenue Analytics

Growth Strategy for Construction HR/Time Management SaaS

AI-Driven Investment Memo Acceleration for a PE Secondary Transaction

Market Assessment of Premium Frozen Dessert in the USA

Accelerate Diligence and Market Intelligence