Market Assessment for one of the Big 4 Firms
Case Studies
CDDConsulting

Market Assessment for one of the Big 4 Firms

Delivered end-to-end market intelligence to size a $14B+ opportunity and enable strategic positioning in the Class 2–3 commercial vans market.

October 15, 2025

How comprehensive market intelligence identified $14B+ TAM and enabled strategic positioning for a Class 2-3 commercial vans player

Challenge

A commercial vehicle OEM needed comprehensive market intelligence across the Class 2B-3 vans ecosystem to inform strategic planning and competitive positioning

  • Market fragmentation: Limited visibility across OEM, dealer, upfitting, EV, cargo, and passenger segments.
  • Strategic uncertainty: Needed clear where-to-play decisions across use cases, fleet sizes, and regions.
  • EV disruption: Market transitioning with electrification reaching 10.8% share, requiring new positioning.
  • Competitive blind spots: Incomplete view of Ford Pro, Sprinter, Ram, and emerging players' strategies.

Solution

Delivered end-to-end market intelligence covering USA and Canada with multi-method sizing, competitive analysis, and strategic segmentation:

  • Market sizing: Dual-method approach (bottom-up + population-penetration) across 6+ segments.
  • Competitive benchmarking: 8+ players analyzed across product, pricing, tech, ecosystem, and services.
  • Growth mapping: Identified 5-10% CAGR drivers (e-commerce, last-mile, electrification, trades).
  • Segmentation analysis: By use case, propulsion, fleet size, region, GVWR, and configuration.

Key Results

Total Market Sized

$14.1B

2025 TAM (USA) projected to $18B by 2030 at 5% CAGR

Segment Coverage

6+ Markets

OEM, Dealers, Upfitting, EVs, Cargo, Passenger analyzed with growth trajectories

Competitive Intelligence

8+ Players

Ford Pro, Sprinter, Ram, GM, Rivian benchmarked across 10 dimensions

Strategic Insights

Multi-Layer

Use case, fleet size, regional, propulsion segmentation mapped

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